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Researching the Millennial buying practicesFor online shoppers especially the Gen Yers (Millennials) who are the most rampantly active shoppers on the internet whether it’s about buying or selling products or services this generation happens to be quite unique from other generations. Being America’s largest population segment with an over 80 million 20-33 year olds (1982 – 1998) this population segment is less moved with traditional marketing practices mostly used by the bigger popular brands. Gen Yers prefer hip events, social media networks, viral videos and the digital space where internet, media and e-commerce rule. Budding brands are fast adopting new retail technologies, though not all shoe makers are alike, and which is a good thing, as different types of shoe makers cater to a different demographic. However, it’s not surprising that many of the budding shoe brands are those that are selling shoes at relatively low prices.
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